Decision Making in Your Family Business: A Guide for Owners

Group decision making is a topic that has spawned many academic studies, books, and white papers. It is never easy to get a group of human beings to make a decision together. It’s hard enough for a single individual to make a decision! Add to the mix more people with their cultural differences, values, needs, desires, positioning, and familial relationships and you’ve got a natural recipe for deadlock. We are often asked what the best way is for families to make important decisions together. To answer this, let’s consider some of the overarching goals and pitfalls to avoid when making any major decisions together:

Goals
-Preserve Familial Relationships
-Build Cohesion
-Freedom from political warfare
-Keep the decision “in the family”

Avoid
-Marriage Conflict
-Battles and defections
-Conflicts and tensions/destruction of family
-Legal challenges & outside intervention
-Frustrated family members feeling marginalized with “nothing to lose” thinking

Academia has given us a multitude of models for decision making in organizations and families. Here are  six decision making styles frequently used in family businesses.

  1. Autocratic. The family leader decides unilaterally and announces the decision to everyone else.
  2. Consult. The decision is almost made, but the leader seeks reactions from others before announcing the final decision.
  3. Recommend. The leader solicits input from everyone else before deciding.
  4. Majority. Majority vote with leader having one vote and no veto power.
  5. Consensus. Everyone reaches agreement after discussion.
  6. Delegation. The decision making is delegated to someone with clear parameters of freedom.

Most people, when asked, will say that majority rule is the most fair and proper way to make decisions. Americans naturally believe that our democracy is superior to any other political system ever devised so why not use it in our family? Yet consider how you’d feel after a presidential election if your candidate didn’t win. You’re likely to experience a range of emotions ranging from mildly annoyed to furious. Now, imagine you’re in the minority in a family or family business decision that affects you on a deeply personal level.  What if a decision you strongly disagreed with was forced down your throat against your will? How well would that work in a family setting?  Are you starting to see the problem with autocratic and majority decision making styles? Some people or groups of people are inevitably going to be disappointed.

Experience has shown that the best way to make decisions in families is to choose Style #5: Consensus. “What?!” you might be thinking. “How can anyone get anything done? I could never get my family to agree on what to have for dinner, let alone the direction of our business.” Without a doubt, building consensus in a family takes a lot of time, effort, and requires patience and good communication skills, but it’s very much worth the effort!  Consensus is the only one of the five decision making styles that simultaneously builds unity, maintains unity, requires unity, and creates a family of listeners and collaborators.

Nordstrom is a well-known family business that has achieved tremendous success through the use of a consensus style of decision making.  For the last 69 years they have had co-presidents, a leadership method that requires unanimous decisions in order to move forward.  Given Nordstrom’s history of success and strong brand, that’s quite a recommendation for the consensus style, don’t you think?

Who should get a voice in family decision making? Here are some recommended qualifications to consider when deciding if a family member is ready to be included in major family business decisions:

  • Are they emotionally mature?
  • Do they contribute to the process?
  • Are they flexible?
  • Are they informed?
  • Are they prepared?
  • Are they trusting and trustworthy?
  • Are they able to put needs of the group ahead of needs of self?

As you can see, armed with the right tools and the right attitude, family decision making does not need to be contentious. To the contrary, it can be something that unifies your family while it facilitates decisions that increase the long-term success of the family and its enterprises.

In our next post we will discuss creative and effective ways to resolve deadlocks in family decision making without driving a wedge between family members.

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